In today’s world where data is abundant, companies are constantly developing innovative tools that can consume complex data efficiently, build rich analyticsand at the same time ensure that they keep the user interface simple enough so that more and more business users can be brought under the ambit.

Across industries, organizations recognize the power and opportunity that comes with a fast and effective analytics and data visualization tool. Business intelligence (BI) is a must for uncovering valuable insights and staying ahead of the competition. To be successful, companies need a modern, easy-to-use BI platform that stands up as an industry leader and a vision that meets the needs of tomorrow. Power BI is one such tool introduced by Microsoft. Power BI is a cloud-based business analytics service that gives you a single view of your most critical business data. Monitor the health of your business using a live dashboard, create rich interactive reports with Power BI Desktop and access your data on the go with native Power BI Mobile apps. It’s easy andfast to build and deploy.

Microsoft Power BI offers users true Self-Service BI. Power BI enables business users to interact with corporate dataand to extract the reports and intel they need. Power BI allows users to access reports and dashboards using familiar tools and devices.

Self-service BI has never been so user-friendly!

Top Features of Power BI
Content Packs: Power BI uses Content Packs, which has dashboard reports, data model and embedded queries. Content Packs are now being used by large number of applications, recent addition being QuickBooks.

Custom Visualization: It’s a library of custom visualization. If the business needs are differentfor every business, so should the visual.

Print/Export Dashboard:

Power BI provides a unique feature for printing and exporting dashboards to PowerPoint which can be handy forboard meetings and discussions.

Get Data (Data Source):

One can get data from virtually anywhere. Power BI Desktop includes a huge array of on-premises and cloud data sources, structured and unstructured, with more added each month.

DAX Data Analysis Function:

Has more than 200 function and counting. The rich DAX formula language includes libraries of incredible capabilities to perform computational gymnastic routines on your data or create powerful analytical data models.

Natural Language Q&A:

This is one of the most powerful tools in Power BI, it allows user to write questions and it provides the content and answer, which can be manipulated to match your visual need.

Power BI Desktop versus Power BI Service

Power BI Desktop is a free desktop application you can install right on your own computer. It lets you build advanced queries using DAX, models and reports that visualize data.

Power BI Service is the cloud-based business analytics servicewhere you find dashboard, app and published reports. Power BI Desktop works cohesively with the Power BI service by providing advanced data exploration, shaping, modelling, and report creation with highly interactive visualizations.

The reports are first developed in the Power BI desktop application and then published on to the Power BI service for sharing and collaboration. The Power BI desktop can be downloaded free of cost whereas you have to pay to use the Pro version of the Online service. Scheduled refresh, Q&A and Sharing Dashboardare features that are available on the Online service.

POWER BI in Analytics Market

Gartner says Microsoft is winning by “placing downward pricing pressure on the BI and analytics market”.

The software also scores well in the ease-of-use and complexity of analysis categories. Gartner also lauded PowerBI’s capability to manipulate data from multiple data sources, such as Hadoop and relational databases residing in the cloud or on-prem.

Microsoft is positioned in the Leaders quadrant again this year, with continued strong uptake of Power BI, accelerated customer interest and adoption, and a clear and visionary product roadmap that includes vertical industry content.

Malcolm Dmello

Malcolm is currently working as a Technical lead for Visual Analytics at Infomagnus and has over 8 years of experience in Data Analysis and Visualization. He is an expert in Microsoft Power BI and also is a Microsoft Certified Solution Associate for SQL.

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